Dijital ekonomi,e-pazarlar,e-iş ve Birleşik ticaret

Digital Economy: An extension of the industrial economy marked by globally networked reklam communities that use real-time resources for the production, distribution and consumption of goods, services and information:

Information and relationships replace physical assets
Ideas and knowledge capital replace economies of scale
Allocation of resources replaces capital investment
Knowledge professionals replace professional managers
Real-time scenario forecasting replaces rigid planning based on history
Access to knowledge replaces mechanical automation of work processes
“Virtual integration” replaces vertical integration

Collaborative Commerce: The next evolution of off-line collaboration and eMarkets, which uses the internet and emerging technologies to enable multiple trading partners to share detailed information and processes to meet customers' needs. For example:

engineers and suppliers collaborating online in a product design process
standardizing procurement processes among industry leaders in a consortium eMarket
manufacturers and vendors creating and sharing demand forecasts via the internet

eMarket: A community of reklam connecting multiple suppliers, consumers and service providers that enables:

an exchange of goods, services and/or information
collaboration among value chain partners
efficiencies for inter-company relationships beyond the “buy-sell” transaction

eBusiness: A single company that aggressively uses the Internet to automate and improve its business processes with customers, suppliers, employees and partners in existing one-to-many models of real-time communication and collaboration.
The benefits include increased efficiencies, greater reach and lower costs.

Technology used to be just a support system for physical world businesses. Today, however, it is literally driving the fast-emerging digital economy. This new way of doing business promises an effective, frictionless and transparent use of real-time information and resources.

Collaborative reklam. eBusiness. eMarkets. B2C2B2B2M2M. What the heck is all of this digital economy stuff, where is it going, and why do you care? Seems complex and overwhelming, but so was the last page of your high school Algebra book in September.

In the last few years, however, eMarkets have emerged and changed the basic fundamentals of competition and alignment. Businesses that traditionally competed began coming together in innovative ways to integrate demand and supply chain processes, resulting in speed and cost reductions. While early eMarkets simply focused on the buy-sell transaction, later incarnations grew in sophistication. Today's electronic marketplaces integrate complex inter-business processes throughout the entire value chain. This integration adds liquidity, reduces friction, and contains costs through greater resource transparency.

Market-to-market (M2M) models transform the linear processes of the demand and supply chains into a new atomic model that further reduces friction and adds greater transparency of resources. Now eMarkets can leverage the process resources from other eMarkets to complete their value networks. For example, a lumber eMarket could draw on a transportation eMarket to determine final price between the sawmill and lumberyard. The lumber eMarket leverages its core processes with another eMarket’s core processes, all in real-time, providing comprehensive inter-business process efficiency.

Today, emerging technologies are allowing eMarkets and other business models to add sophisticated levels of collaboration. As the models move up and out, levels of innovation, impact and complexity increase, but so do the returns in speed and cost savings. This progression is an evolutionary transformation that allows companies to leapfrog forward.

In a very brief period of time, we've seen eMarkets come in and out of favor. Yet smart companies today aren't dismissing eMarkets, they're asking intelligent questions about them. Some of the more critical questions that you need to ask before determining how to participate include:

Why are these new business models so important?
How do I decide which markets to participate in?
If I build my own eMarket, should it be public, or private?
Is it all just hype or is there something truly different about these eMarkets?
Plus, haven’t markets always been around? Whether it’s the flea market, the farmers’ market or the auctioning off of surplus industrial equipment, communities of reklam have been around since the beginning of trade.

The real differentiator lies with the technology. Instead of simply enabling and further streamlining business processes, the Internet allows for inter-connectivity throughout the value chain with the integration of buyers, sellers, information, processes and ultimately of multiple markets. Companies are no longer restricted to a linear supply and demand chain only allowed to view one step ahead or one step behind their slot in the chain. Instead they can leverage real-time decisioning capabilities to forecast demand and customize production to meet customers’ needs. Essentially, the basic linear interaction between a company and its customers has become atomic rapidly bringing the reklam community closer and transforming it into a true value network.

Furthermore, with this new means of doing business, companies can better focus on their core competencies. Organizations will connect with other partners and marketplaces for the outsourcing of non-proprietary processes. Through this integration and connectedness, competitors may behave as partners in some arenas while remaining competitive in others. Coopetition is no longer just a theory, but rather a necessary business strategy to be a part of the game.

E-Pazarlara ne olacak ?

Will eMarkets survive long-term as a viable business model or are they the latest craze to hit since "Survivor"? It is not really a question of if they will survive, but of how eMarkets will impact the business landscape. Sure, eMarkets wrestle with many issues, some unique, and some old as the hills. So let’s get real and cut through the hype.

The digital economy is technology-driven. One of the biggest impacts on eMarkets is the integration of participant IT systems with the eMarket through standards-based tools like XML, Java/Jini and SOAP. Real-time information available throughout the entire inter-business demand/transaction/supply process will have an obvious and profound impact.

User experience has evolved from wacky visual design and utilitarian functionality to a focus on creating and sustaining relationships in a virtual world. Businesses are run by relationships, and transforming our present user experiences to provide meaningful and lasting online insight is a continuing process.

How eMarkets are organized and operated is an area that is rapidly moving to the forefront. Startups bring neutrality, but consortia with established brick-and-mortar participants have immediate liquidity. As partnerships are created, decisions about who will rule and operate eMarket systems influence both neutrality and liquidity. Fair governance among long-time competitors and unequal equity partners bring a human dynamic as old as the original marketplace itself. The increasing influence of alliances, mergers and acquisitions, both born from strategic foresight and tactical survival, have just begun.

Pervasive wireless access to meaningful real-time information has been a dream of every business leader. This dream is becoming reality. The forms and functions of these new devices and the eventual uses will only be determined by time.

While we are not exactly sure what eMarkets will be when they grow up, we are certain they will become the fundamental building blocks of the digital economy.

Looking into a crystal ball and predicting what any rapidly evolving concept will become may best be left for Las Vegas odds makers, but real world experience does lead to some well-founded ideas. The following conclusions are based on the work we have completed for our clients and offer directions for the eMarket roadmap. eMarkets are:

NOT merely one-off spot markets, BUT also multi-functional markets evolving beyond spot transactions to collaborative, inter-company value networks.

NOT uncompetitive or unnatural patterns of behavior, BUT reklam communities that will nurture unprecedented coopetition where the nature of participation will create a “land grab” environment.

NOT simply B2B, BUT B2B2M2M2B2C creating “market-to-market” and “markets of markets” partnerships and alliances.

NOT merely about the wireless craze sweeping today’s media, BUT also about increasing emphasis on the technology "heavy lifting" necessary for an eMarket platform to be tightly integrated with participants’ systems.

NOT mass failures of marketplaces, BUT regeneration of large, first-wave markets to varying subsets of micromarkets and technology innovative process service providers.

NOT simply webifying the supply chain, BUT redefining the supply chain, cognizant of less power on the supply side in defining it and more power on the demand side creating a new atomic model replacing the traditional linear chain.

NOT about creating user interfaces that simply attract the audience, BUT developing a total user experience that humanizes, supports and replaces the offline relationships essential in business today.

NOT economically perfect markets that translate to a “profitless” environment, BUT innovative intermediaries creating new efficiencies and innovative services to extract commensurate value.

NOT the swift end of the story, BUT an extraordinary shift in business processes and relationships that will continue long after “B2C” and “B2B” cease to exist in everyday usage.